10.000 Schritte Düsseldorf

physical activity promotion

10.000 Schritte Düsseldorf

campaign concept  •  print materials  •  website

Visual communication for an exercise programme of the University Hospital Düsseldorf (UKD) and the Heinrich Heine University. Implementation of a cross-media campaign concept. The website helps to record routes run, offers long-term motivation through competitions and beautiful running routes in Düsseldorf.


Posters, flyers, booklets and outdoor guidance systems, such as signposts and walking route posters, speak the same positive visual language. Key visuals with everyday situations motivate people to rethink and participate.

Conception, design development, web design including programming, creation of print media and artwork production, production of advertising materials – all from a single source.